How to Remove a Trustpilot Review
Trustpilot removes reviews that break its guidelines, and it takes the burden of proof seriously. Vague complaints of unfairness get nowhere. Evidence that a reviewer had no commercial experience with you usually works.
What Trustpilot will remove
- Reviews with no genuine buying or service experience.
- Reviews about a different company or brand.
- Content naming individuals, sharing personal data, or making criminal accusations without evidence.
- Harassment, discriminatory language and profanity.
- Promotional content, competitor postings and incentivised reviews.
The flagging process
- Flag the review from your business account and choose the guideline breached.
- Reply publicly asking for an order number or reference. Trustpilot can require the reviewer to verify; unverified reviews are frequently removed.
- Supply your own evidence: order records, CRM notes, correspondence, or confirmation the name does not exist in your systems.
- Escalate through Trustpilot support if the first decision goes against you.
Most decisions land in five to ten working days. Where a reviewer fails to verify, deletion is common.
Coordinated review attacks
Sudden clusters of one-star reviews from new accounts, often after a dispute or staff exit, are treated differently. Document timing, account ages, wording similarities and referral patterns, then present it as a single case. We handle these regularly — see online reputation repair.
Genuine negative reviews
These stay, and pushing back publicly makes things worse. Respond once with substance, resolve offline, and rebuild the average with a consistent review invitation running after every completed job. Rating recovery is volume arithmetic, not persuasion.
Frequently asked questions
Can we remove our Trustpilot profile entirely?
No. Public profiles can be created by consumers and cannot simply be deleted, which is why an active response process matters.
Does replying help?
Yes. Buyers read responses, and a measured reply reduces the damage of a one-star review more than silence.
Can you manage this for us?
We do — flagging, evidence packaging, escalation and review collection. Book a Strategy Call .